Building a following on social media has become an increasingly difficult and daunting task and I often hear of talented artists feeling that their work isn’t good enough because their numbers (followers or likes) are low. Chances are, their work is not getting seen by the majority of their following and it is very disheartening, indeed. Instead of blaming the algorithm, here are few tips for how to work with the ever-changing algorythms of Instagram to build an authentic following and increase your overall engagement: